William L Gofton

William L Gofton - Vane

William L Gofton, Untitled, 9mm embossed Dymo tape, 2003

William L Gofton takes a line from a song (‘You used to be a stranger / Now you are mine’, from Regret by New Order) and repeats it over-and-over, end-to-end, until it is almost emptied of any meaning. Rendered in embossed text on self-adhesive plastic Dymo tape, the viewer is instead drawn to the individual quirks and variations in clarity of each letter that betray the laborious nature of the work’s letter-by-letter, hand-typed process of creation, thus privileging style and technique over original content.