William L Gofton
William L Gofton, Untitled (detail), 2003, 9mm embossed Dymo tape
William L Gofton, Untitled (detail), 2003, 9mm embossed Dymo tape
William L Gofton takes a line from a song (‘You used to be a stranger / Now you are mine’, from Regret by New Order) and repeats it over-and-over, end-to-end, until it is almost emptied of any meaning. Rendered in embossed text on self-adhesive plastic Dymo tape, the viewer is instead drawn to the individual quirks and variations in clarity of each letter that betray the laborious nature of the work’s letter-by-letter, hand-typed process of creation, thus privileging style and technique over original content.
Share this page